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Your hub for creators & content
Join our community where great creators and brands connect, collab and create.
Chat with sales
One platform. Infinite content.
Browse the types of content you can get through The Lobby
By Type
By Need
By Industry
Testimonials
Genuine creator experiences through testimonials that build trust
Reviews
Honest product insights in reviews that guide confident decisions
Tutorials
Step-by-step content showing exactly how your product works in real life
Before & Afters
Day in the Life
Narrative content that integrates your product naturally into a creator’s daily routine
A community of top creators
10k+ creators from hundreds of micro communities
Gut Health
Acne prone
Beauty over 40
College Students
Sober Curious
Sustainable
Men of Influence
Based In NY
Size inclusive style
Interest in Sexual Health
New & Expecting Moms
Elevated Style
Nutrition Experts
Yogis
Creators with tattoos
We make collaboration fun & easy
Say goodbye to emails and spreadsheets, contacts and negotiations. We’ve reimagined collaboration so you can focus on the fun stuff.
Creator Closet
A creator "mall" where they can discover brands and request products they actually want – driving authentic, inbound partnerships.
Inbound Request Queue
A single inbox for creator-initiated partnership requests, replacing cold outreach with qualified inbound demand.
Standardized, 1-Click Partnerships
Pre-standardized offers let brands launch creator partnerships in one click, with no negotiation or operational friction.
Creator Closet
A creator "mall" where they can discover brands and request products they actually want – driving authentic, inbound partnerships.
Join top brands on The Lobby
Oishii
Jolie
MUD\WTR
INNBEAUTY PROJECT
fatty15
Get started in minutes
Product seeding
In-store activations
Launch new products
Briefed content
Paid partnerships
UGC for ads
UGC for social
Get social proof
Find niche creator communities
Build community
Scale partnerships
FAQ

The Lobby is your all-in-one destination for creator partnerships and content. Discover and work with curated creators, send or receive partnership offers, and manage everything from product fulfillment to content delivery in one place—powered by standardized partnerships, automation, and built-in accountability that makes creator marketing actually scale.

The Lobby is your one-stop-shop for all things creators and content. On The Lobby you can:
  • Gift products to creators (we call this “seeding”). It’s the easiest way to start building awareness and generating authentic UGC.
  • Run paid campaigns with clear briefs and guaranteed deliverables.
  • Build long-term creator relationships by rebooking top performers.
  • Scale your program using automation for shipping, reminders, and reporting.
  • Track impact with our social listening and reporting tools.

You can start by launching a Creator Shop or a Campaign. Creators who fit your brand will request to collaborate—explaining why they care and sharing content ideas. You approve who you like, and The Lobby handles product fulfillment, reminders, and tracking automatically.

We offer flexible options:
  • Free to demo: You can draft a campaign and poke around the platform—no commitment required.
  • Subscription plans: We offer monthly, quarterly, and annual plans with pricing tiered based on the number of creator partnerships you run each month.
  • Fully managed services: Want us to run your entire influencer program? Our team can handle sourcing, gifting, and reporting for you.

The Lobby is a community-first platform designed to delight and built for scale.
  • Community first: Our creators are vetted and our community features hold them accountable—so content is more authentic, and 90% of gifted partnerships result in a post.
  • Quality at every level: Better creators, better content, and more genuine relationships.
  • A platform you’ll actually enjoy using: Beautiful, intuitive, built for busy teams.
  • Scalable automation: From shipping and reminders to payments and analytics, it’s all handled for you.

Our community includes tens of thousands of creators from countless verticals including beauty, fashion, wellness, fitness, lifestyle, food and beyond.

Our creators span from nano to macro. We prioritize content quality over follower count.

Most brands receive partnership requests within 24 hours of launching.

Content and promotion timelines vary depending on partnership types and terms.

  • For paid collaborations, turn around can be as fast as 7 days.
  • For gifting partnerships, creators have 30 days to complete deliverables.

    • Contact us to learn about our Full Service Packages! Our team of experts can manage your program end-to-end from strategy and sourcing through managing deliverables and reporting.

    Our gifting (seeding) partnerships see an average ~90% post rate—far higher than what you'll see on other platforms or gifting on your own. Our approach to community and features for transparency drive community accountability and make follow-through the norm, not the exception.

    You’ll choose your path (Creator Shop for seeding or Campaign for briefed content), set up your products or brief, and start receiving creator requests—usually within a couple of days. Most brands get their first piece of content live within their first month.

    Whether you’re an early-stage DTC brand looking for content and exposure or a growing team ready to scale, The Lobby gives you a low-lift, relationship-first way to collaborate with creators.

    Yep! The Lobby isn’t just for DTC brands. We also support everything from digital products and apps to physical retail and even B2B businesses. Whether you’re promoting online or IRL, creators can help you build buzz, drive awareness, and create high-quality content that feels authentic to your brand.

    Every creator on The Lobby is hand-vetted by our team for content quality, audience engagement, and reliability—because we believe quality (as opposed to follower counts or other vanity metrics) drives performance. So while we are open to creators of every size, we require that creators consistently deliver strong, authentic content to join our community.

    Absolutely. You can target creators by city or region to promote specific stores, studios, or events. Whether it’s a Whole Foods launch or a Pilates class, we help you get local content that drives people in-store.

    We do! The Lobby connects with Shopify so you can manage gifting, track products, and link creators directly to your product pages — keeping everything organized and measurable.
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